utting Rotary in the public eye involves more than just writing press releases and maintaining contact with local media. Rotary International provides preproduced public service announcements and encourages all clubs to localize these materials for use in their communities.
Special events and other outlets
Rotarians in France celebrated a national Rotary awareness day by sponsoring a movie premiere that raised money for brain research and promoted Rotary at the same time.
Other promotional outlets include:
- Cable and public-access television
- Billboards, posters, and signs
- Newspaper supplements
- Club brochures
- Presentations and speeches
Beyond traditional media
Promoting Rotary in the 21st century means moving beyond traditional media. New technology hasn’t made press releases obsolete, but it has added to the arsenal of media tools.
Blogs and podcasts
Blogs are online journals that can include text, audio, video, and images. When the December 2004 tsunami hit Sri Lanka, the Rotary Club of Colombo Regency used a blog to collect donations and help coordinate relief efforts.
A podcast is a digital audio file distributed over the Internet, usually through a subscription-based service.
Other new media tools include electronic press releases, distributed through e-mail, and uploaded videos. More than 50 video uploading and sharing sites allow you to publicize your Rotary efforts on the Web.