Public Image Grants
The Capitol of Puerto Rico shines with an End Polio Now message, part of an integrated public relations campaign that included billboards, radio, and media interviews. Photo by Manolo Diaz
W e have changed the name of Public Relations (PR) grants to Public Image (PI) grants to highlight our focus on placement of public service announcements that increase understanding of Rotary's mission in the general public.
Over the last three years, Rotary International has awarded US$10 million in PR grants worldwide and received more than $35 million in complementary in-kind public relations and advertising space, indicating a strong return on Rotary’s investment.
The grants enable districts to place television, radio, print, outdoor billboard, and web public service announcements in their local communities. Grants should use Humanity in Motion or This Close materials, contain a local website or phone number, have a plan for measurement, and be directed at the public. Grants are awarded on a competitive basis.
New for 2012-13
Priority Public Image Grants -- Pre-selected grants for single or multi-districts that will speed your application through the process. Grants will be issues on a first-come first-served basis until all Priority Grant allocated funds are expended. Late or incomplete applications will not be processed on a priority basis. See a presentation on the new program.
Important dates and deadlines
- 4 March 2013 -- All grant applications must be submitted by this date.
- 15 April 2013 -- Priority grant approvals will be emailed to district governors.
- 1 July 2013 -- Public Image Grant approval or denial will be emailed to district governors.
- 1 June 2014 -- Public Image Grant projects must be implemented and all reimbursement requests submitted.
Creative materials
Districts are strongly encouraged to use Humanity in Motion and This Close materials and to customize them for their communities. Materials can be found at rotary.org/mediacenter.
Watch a short video on different ways districts have placed Rotary creative materials.
Reimbursement information
The Public Image Grants program is a reimbursement program. When a grant application is approved, the district is responsible for implementing the project and paying the vendors. Districts can then submit a reimbursement form. Forms will be available soon.
For more information, contact your Rotary Public Image Resource Group or e-mail prgrants@rotary.org.