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Membership development


 Best Practices database

Clubs and districts share their successful membership ideas in the Membership Development Best Practices Exchange. Comments and ideas may be used in abbreviated form in other RI publications, including the Membership Minute.

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Results 1-10 of 21.
Club NamePort Orford, OR
CountryUSADistrict5110
RegionUSA:Western:Pacific Northwest
Membership Element(s)continuing member education, continuing member education
IssuesAs the world of Rotary changes, it became evident that our members needed to be better informed and that Rotary knowledge is a continuing education need for new and old members alike.
StrategiesOur club increased its focus on Rotary knowledge by: offering a Rotary minute at most meetings, scheduling more classification talks, inviting district ""experts"" to give presentations on a Rotary topic, presenting a Rotary Knowledge PowerPoint presentation each quarter (downloaded from the RI website).
ResultsNew and old members alike have become more aware of Rotary issues beyond our club, attendance has improved, district seminars, assemblies and conferences are better attended, and the club has become more involved in international service.
ContactEmily FranconaEmailemily@portorfordrotary.org
PhoneFax
Websitewww.portorfordrotary.org
Club NameComox
CountryCanadaDistrict5020
RegionNorth America
Membership Element(s)continuing member education, continuing member education
IssuesOur club conducted a survey and discovered that 40% of our members had been with our club for less than 5 years. We wanted to keep that 40% of our club so we decided to try a program to educate them about all the opportunities for involvement and service in Rotary.
StrategiesWe developed and implemented a unique education program called �Know When to Hold �Em:. We wanted to introduce them to Rotary opportunities and information so they would understand how wonderful an organization Rotary is. We engaged our Past Presidents by asking them to pick a topic they would be willing to give a program about. Sometimes this meant they had to research it as Rotary has changed over the years and they discovered things they were not aware of. How it worked: Each month a Rotary program was offered by a past Club President or a visiting Rotarian to cover a variety of topics from Rotary International Projects to Fellowships. For each program that a club member attended they received a playing card. At the end of the Rotary year we will hold a poker game for prizes. The Club Members have been pleasantly surprised to find out there is a lot more to learn about Rotary than they thought. The programs have been met with enthusiasm and everyone makes sure they get their playing card before they head home.
ResultsWe are not perfect we have still lost a couple of members. But we have also grown. As our newer members learn more about Rotary they start seeing more reasons to talk about it and create interest in others. In fact we have introduced two Rotarians to another Rotary club in our community because members from our club told them what a great organization Rotary is. As club members we are spreading the word because we are excited about Rotary. We had one of our largest attendances at the DLTA this year because our newer members are enthused and want to learn more.
ContactMaureen Fritz-RobertsEmailmofritzroberts@shaw.ca
Phone250-897-3606Fax
Website
Club NameTalipapa
CountryPhilippinesDistrict3780
RegionPhilippines
Membership Element(s)continuing member education, continuing member education
IssuesRotary Clubs experience losing some members after a year or two, then commence again with an active recruitment and retention program, but without an effective training and orientation program, it is difficult to retain quality members to its fold.
StrategiesThe Club initiated through Club Service Director and Club Trainer Winston Sia, a Rotary Orientation Day, where new members and old members alike are encouraged to attend, and training seminars about Rotary are undertaken, led by invited guest speakers from the District. This is a Club level training and continuing education initiative to ensure retention and leadership training for future club and district leaders.
ResultsRotarians become more aware or their roles as Rotarians in the society and in their communities. They start to involve themselves ore actively in club activities and programs. They are also able to train new members and orient prospective members more effectively.
ContactWinston SiaEmailwinsia@rocketmail.com
Phone(632) 4554296Fax
Website
Club NamePort Orford
CountryUnited StatesDistrict5110
RegionUSA:Western:Pacific Northwest
Membership Element(s)continuing member education, continuing member education
IssuesRotary Shares – Best Practices: As assistant governor I consider myself part of the district training team. To help incoming club presidents prepare better for their year, I hold an initial orientation session for presidents-elect approximately 1-2 months prior to pre-PETS. This session is intended to give PEs a head start with general planning before they become overwhelmed by pre-PETS and PETS. It is designed as an opportunity for them to meet each other and their district governor in an informal setting and to ask questions in a relaxed atmosphere. I provide them with a schedule of mandatory and strongly suggested upcoming training events to reserve on their calendars, to avoid scheduling conflicts later. We also discuss basic information they should know or learn about their club, a discussion about their leadership team selections, and resources available to them. AG Emily, D5110 (www.district5110.org)
Strategiessee above
Resultssee above
ContactEmily FranconaEmailemily@portorfordrotary.org
PhoneFax
Websitehttp://www.portorfordrotary.org/
Club NameRC ORC
CountryUSADistrict7000
RegionUSA:Central:Central Southern
Membership Element(s)continuing member education, diversity, continuing member education, diversity
IssuesTest for message
Strategiestest for retunr message - JKP
ResultsTest 2
ContactJill PohrenEmailjill.pohren@rotary.org
PhoneFax
Website
Club Name
CountryFranceDistrict1660
RegionEurope: Western
Membership Element(s)communication, continuing member education, communication, continuing member education
Issues
StrategiesThe Rotary clubs in District 1660 (France) ask new members to revise a district brochure called How They Perceived Rotary. The revised publication is then distributed to all clubs in the district.
Results
ContactEmail
PhoneFax
Website
Club NameSalem Midtown
CountryIndiaDistrict2980
RegionIndia
Membership Element(s)communication, continuing member education, communication, continuing member education
IssuesOlder club members started losing interest and newer club members were not properly introduced to Rotary.
StrategiesProject ""Operation Reach Out"" was initiated. Each club member was a supplied with a questionnaire and asked to collect family and personal information about other members at each weekly meeting.
ResultsAs the members started learning & understanding about each other more personally, regular meeting attendance increased. Also, family members started becoming more involved in Rotary events.
ContactS. P. BalaEmailshanakyar@rediffmail.com
Phone91 427 2260534Fax91 427 2260534
Website
Club NameMountain Foothills of Evergreen
CountryUSADistrict5450
RegionNorth America
Membership Element(s)continuing member education, recruitment, continuing member education, recruitment
IssuesThis club was only four and a half years old It was an extension club of the neighboring very active and established Evergreen Club It was a club with optional dinner after the meeting and social period Membership increases always have been a challenge RI Foundation giving has been on the low side They have not been involved in an International project till this year
StrategiesAsked the question- ""Who Are We""? Did a survey to find dout what things about their club that they liked Why were they loyal and proud of their club? Worked on improving their club - being on time, good speakers, better Family of Rotary, better international outreach, etc� They developed new membership material marketing what a great club they are and why people should join They treat guests as royalty and then follow up with a card thanking them for attending and inviting them back They set a goal of 18 new members.
ResultsThey got involved with an International Matching Grant project They increased their district level involvement They have tried hard to increase their RI Foundation They increase their membership by 22% with a 8+ net gain They have become a whole new club with a better identity! They received the Presidential Citation - way to go team!
ContactFrank T. SargentEmail
Phone720-273-4885Fax
Website
Club Name
CountryUSADistrict6740
RegionUSA:Central:Central Southern
Membership Element(s)continuing member education, retention, continuing member education, retention
Issues
StrategiesI believe too many clubs are Meet, Greet, Eat and Retreat clubs. They gather each week, shake hands, have a good meal, and then after a very brief business session, go home. I acknowledge that they sometimes discuss projects that need to be done in the community, and sometimes they agree to spend money to make the projects become a reality. What I have just written addresses what I feel are major problems with retention of Rotarians, especially new and younger men and women. Most of the people we want to have in our Rotary clubs are already busy people, and becoming a Rotarian is one more commitment of time and interest. We persuade them to become a part of Rotary�s extraordinary humanitarian efforts, both in local communities and in places of need around the world, and then they experience the MGER (Meet, Greet, Eat, Retreat) reality of too many meetings of the club and little reality of what they expected. We need to make it more interesting for them � through almost immediate involvement in a project that benefits individuals in the community, and through programs that offer an education about Rotary and what it does outside the boundaries of the community in which we live. I am convinced that there are too many members in almost every Rotary club, regardless of size and locale, that don�t know the first thing about what Rotary is and what Rotary does - anyplace except within the community in which the club is located and the members live. What is one result of not knowing more about Rotary as a part of the global community and what a few dollars and a bit of time given by a Rotarian can mean in the life of a child or an adult in another part of the world? It is a loss of interest in the mind of a busy man or woman, who wants to do more with his or her time and his or dollars than meet, greet, eat and retreat, - and that loss of interest leads to the loss of a member. Making the meetings more than a weekly gathering is the key to both recruitment and retention. We need to have a program each and every week that informs and excites a Rotarian to want to be an active partner in what the program is about. Recruitment into Rotary is guided by the development of interest in becoming a part of an organization that does good, and retention is governed by the development of a sense of personal involvement in the doing of the good things that help others who are in need of help. Without that, we have little to offer any man or woman who already is involved in school activities, church activities and numerous activities that place a demand on them. It is up to us, as active Rotarians ourselves, to change in such a way that new members learn the whole truth about Rotary and want to be a continuing part of it.
Results
ContactDG Bill CrawfordEmailBillCrawford4918@aol.com
PhoneFax
Website
Club Name
CountryUSADistrict6250
RegionUSA:Central:Upper Great Lakes
Membership Element(s)continuing member education, recruitment, continuing member education, recruitment
Issues
StrategiesDistrict 6250 has a full-fledged New Generations program to attract and retain younger members into Rotary. We have put together an exciting agenda for a New Generations Retreat, featuring topics we feel are not typically covered by assemblies and Rotary conferences, but are on the minds of younger and newer Rotarians.
Results
ContactMarsha BarwickEmail
PhoneFax
Website
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