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Fast Facts about Club PR Practices

  • 80 percent of clubs include public relations in their annual planning.
  • More than 50 percent of clubs believe that PR increases community awareness of Rotary, recruitment, and contributions to the club.
  • 57 percent of clubs have a Web site. Of those:
    - 84 percent provide information about the club that’s directed to the general public
    - About 40 percent update their site weekly, while 15 percent only update annually
  • The three Rotary resources considered most useful for PR are Rotary Basics , What's Rotary? and This Is Rotary .

This information is based on a 2006 RI survey in which 756 surveys were returned from 63 countries and geographic areas and 370 districts.