Public Image
RI President Dong Kurn Lee’s resource groups
Appointed by the RI president, the Public Image Resource Group provides information and support to Rotary clubs and districts to help them promote projects, share success stories, and explain what Rotary is and does through the media. It also works to improve the organization’s overall public image, a priority outlined in the RI Strategic Plan 2007-10.
Group members, many of whom are public relations and marketing professionals, particularly focus on assisting Rotarians, clubs, and districts in developing plans and initiating activities that will enhance the organization’s local visibility and help implement Rotary’s global public image campaign.
Contact your Public Image Resource Group coordinator to learn how your club or district can get involved.
Celebrate a Rotary day
Rotary clubs and districts are encouraged to select a day to highlight Rotary’s involvement in the local and global community. Any day can be a Rotary day in your community. The key is planning a high-visibility service project or event that helps communicate what Rotary is and does.
Three resources can help clubs and districts organize and promote a celebration:
100 Ways to Celebrate a Rotary Day (PDF)
Select one or many ideas for celebrating, or come up with your own creative activities. Remember, the idea is to share the Rotary story with people who may not be familiar with it, so your efforts should be directed to the community, media, and general public.
Rotary Day Proclamation (Word)
A proclamation is an official recognition of a particular event or day. Often issued by a government authority, the day is recorded in the public record and may be announced in forums such as a city council, provincial government, or national parliament. This formal recognition also provides a good news hook for the media.
Customize this sample proclamation, and send it to your local, regional, or national leaders to ask that a specific date be declared an official Rotary day.
Rotary day poster: 18 x 24 inches (PDF)
Rotary day poster: 11 x 17 inches (PDF)
Two poster designs are available to help your club or district promote a Rotary day in your community. A graphic designer can modify the blank section or insert local photos, or you can print the poster as-is and write in event information.