Proper use of the Rotary emblem
The Rotary emblem is the one graphic element that universally identifies Rotary clubs and their members in every part of the world. Whenever the Rotary emblem appears in print or electronic communications, it should be reproduced in its complete form as shown in this guide. (See the Manual of Procedure for detailed specifications of the emblem’s dimensions and proportions.)
Proper use of the emblem gives Rotary a clearly recognizable visual identity and strengthens the organization’s public image. For this reason, the emblem should never be altered, modified, or obstructed in any way or reproduced in other than its complete form.
The Rotary emblem can be downloaded . In addition, you can order Rotary Logos on CD (234-MU), which includes Rotary and Rotary Foundation emblems and various program logos, through the online catalog or the international office serving your area.
Read more about the legal guidelines for Rotary name and marks .
Rotary colors
The official Rotary colors are royal blue and gold or metallic gold. The emblem should appear in these colors on Web sites, in four-color publications, and in any other application where full color is possible. The table below shows exact color specifications. When reproduction in full color is not possible, the Rotary emblem may be printed in any one color, and the logo may appear in reverse on a single-color background. The emblem should never be printed in more than two colors.
| Color types | Rotary royal blue (or PANTONE 286) | Rotary gold (or PANTONE 123 C [for coated paper] or PANTONE 115 U [for uncoated paper]) | Rotary metallic gold (or PANTONE 871) [This will only produce when printing the spot color on coated paper.] |
|---|
CMYK (process color)
4-color printing |
100-66-0-2 |
0-17-100-0 |
20-25-60-25 |
|---|
RGB
On-screen viewing |
0-51-153 |
255-204-0 |
163-145-97
(not Web-safe) |
|---|
HEX
On-screen viewing
|
#003399 |
#FFCC00 |
#A39161
(not Web-safe) |
|---|
Special uses of the emblem
For embossing and foil stamping, the reverse logo file may be used. Rotary does not supply files for embroidery purposes. When producing 3-D emblems, such as on a bronze plaque, follow the dimension specifications given in the Manual of Procedure.
Backgrounds
When the full-color Rotary emblem appears on a light-colored or white background, the wheel should have a royal blue outline around the outer perimeter to allow for more clarity. If the background is a dark color, the blue outline should be removed. Both versions are available for download . In a one-color reproduction of the emblem, the outline should always be present.
The Rotary emblem should never be placed over a complicated graphic or photo that could obscure or distort the gearwheel.
Size
Always reproduce the emblem at a recognizable size. The minimum recommended sizes are 45 pixels for Web sites and 0.5 inches in print.
Improper emblem uses
- Never delete the words “Rotary International” or any other elements of the gearwheel.
- Never add elements within the gearwheel.
- Never replace the text in the gearwheel with new text.
- Never fill in the center of the keyway.
- Never distort the shape or proportions of the gearwheel.
- Never reproduce the emblem in more than two colors.
- Never use non-Rotary colors in two-color reproductions.
- Never place over complicated graphics or photographs.
- Avoid frivolous use of the emblem.